Integrated Campaign Strategy
Planning and coordinating campaigns that hold together across social, website, paid media, email, SMS, and landing pages: vehicle launches, seasonal events, private client activations, and luxury brand moments.
Los Angeles, California · Rusnak Auto Group
Brooke Lippi
Digital Marketing
& Brand Strategy
Leading integrated marketing for fourteen luxury automotive brands, connecting paid media, websites, CRM, analytics, and social into one coherent strategy for the world's most elite marques.
01
Profile
I lead marketing that moves in concert. Brand, digital, data, and cross-functional teams aligned behind one strategy that drives measurable growth.
At Rusnak Auto Group, I lead digital marketing strategy across a portfolio spanning Porsche, Bentley, Rolls-Royce, Mercedes-Benz, Audi, BMW, and more. My work sits at the intersection of brand and performance: developing strategy, directing creative, governing brand consistency, and using data rather than instinct to decide what runs next.
I operate as the bridge between dealership leadership, OEM representatives, agencies, and vendors, translating business goals into campaigns and campaign results into executive-ready insight.
3M+
Impressions in a year*
313K
Users reached*
97K
Engagements*
+7,198
Followers in a year*
14
Dealership brands managed
10
Luxury & premium marques
5
Social platforms directed
1
Unified brand strategy
*Social performance of the Rolls-Royce Pasadena account over a single year.
02
Brand Portfolio
Fourteen dealership brands. Each with its own identity, audience, and OEM standards. All held to one bar. Tap any brand for the social channels behind it.
03
Expertise
Brand Management
Owning brand consistency across fourteen dealerships while preserving each marque's distinct identity: brand voice, messaging frameworks, visual standards, social playbooks, and campaign governance.
Social & Content Strategy
Directing strategy, not just publishing, across Instagram, Facebook, TikTok, YouTube Shorts, and LinkedIn: editorial calendars, creative direction, brand storytelling, platform optimization, and executive-level performance reporting.
Digital Advertising
Partnering with advertising agencies on paid social and Google campaigns: strategy, audience targeting, offer messaging, landing page alignment, creative review, UTM governance, and optimization against real performance data.
Analytics & Attribution
Turning performance data into decisions with Google Analytics 4, campaign attribution, UTM strategy, executive dashboards, marketing ROI reporting, and benchmarking across every channel the group operates.
Website, SEO & Conversion
Managing dealership websites on Dealer Inspire and WordPress: QA, landing page reviews, conversion optimization, call tracking, form testing, tag management, and close collaboration with SEO agencies on local and service visibility.
CRM & Marketing Operations
Supporting the systems behind the marketing: CDK Elead, lead attribution and routing, PureCars integration, ADF/XML lead troubleshooting, CallRevu call tracking, and marketing automation coordination.
Events & Partnerships
Promoting luxury launch parties, unveilings, Cars & Coffee, and test drive experiences, plus creator partnerships built on authentic storytelling: outreach, negotiation, vehicle loans, deliverables, and post-event reporting.
04
Selected Work
Case studies from inside the group: strategy, execution, and measured results across every channel a campaign touches.
Social media strategy · Rolls-Royce Pasadena
Growing a Luxury Audience Through Storytelling
Rolls-Royce Pasadena needed a lifestyle-focused Instagram presence that could deepen engagement with affluent Southern California audiences. The strategy traded inventory posts for craftsmanship, exclusive events, and the ownership experience: Reels to expand organic reach, creator partnerships to widen exposure, and content that honored the global brand while showing the dealership's own personality.
3M+Impressions
313KUsers reached
97KEngagements
+7,198Followers in a year
The result proved the thesis: human-centered storytelling and premium experiences, not promotional messaging, are the strongest drivers of engagement for the Rolls-Royce audience.
Integrated campaign · Rusnak Auto Group × Period Correct
Morning Octane
A premium Cars & Coffee created with Period Correct to bring Southern California's automotive community to Rusnak, and to position the dealership as a destination rather than a showroom. Every channel worked from one plan: Rolls-Royce and Bentley loaner vehicles placed with local creators the week before, teasers and collaborative posts building anticipation, targeted email and SMS to existing clients, a dedicated landing page as the campaign hub, and paid social amplifying it all.
During and after the event, active community engagement and reshared attendee content extended the campaign's life well beyond the morning itself, reaching prospects, loyal customers, and enthusiasts who had never heard of Rusnak.
956KImpressions
637KReach
91Pieces of event content
$4.8KEst. media value
Event-to-campaign · Rolls-Royce Pasadena
At Home with Rolls-Royce
Most dealership events end when the last guest leaves. For this private, invitation-only client evening, the marketing strategy was built to outlive the night: purposeful shot lists directed the photographer and videographer toward evergreen assets, vendor collaborations expanded organic reach to new luxury audiences, and post-event Reels and carousels sold the experience of belonging to the Rolls-Royce community.
The evening's photography then fueled a paid social campaign, "What It's Like to Be Part of the Rolls-Royce Family," and a dedicated landing page that sales consultants still use to show prospective clients the ownership experience. One night became a content library, an ad campaign, and an evergreen sales asset.
05
Approach
Luxury marketing isn't louder.
It's more precise.
Strategy before content
Every post, page, and placement traces back to a documented plan: editorial calendars, campaign briefs, and brand playbooks rather than ad-hoc publishing.
Data decides
GA4, attribution, and monthly executive reporting inform what runs next. Performance analysis is the feedback loop, not an afterthought.
One voice, many marques
Consistency across the group, distinctiveness per brand. A Rolls-Royce audience and a Volvo audience should never receive the same message.
Own the whole system
From CRM lead routing to landing page QA to creator outreach, I take responsibility for the full funnel, not just the parts with my name on them.
06
Toolkit
Analytics & Data
- Google Analytics 4
- UTM Strategy
- Tealium
- Executive Dashboards
Web & Content
- Dealer Inspire
- WordPress
- Adobe Experience Manager
- Loomly
CRM & Operations
- CDK Elead
- PureCars
- CallRevu
- Fortellis
Channels
- Instagram & Facebook
- TikTok & YouTube Shorts
- Email & SMS
Open to conversations
Digital Marketing Manager.
Brand Marketing.
Integrated Strategy.
If you're building a brand that demands precision, let's talk.