Integrated Campaign Strategy
Planning and coordinating campaigns that hold together across social, website, paid media, email, SMS, and landing pages: vehicle launches, seasonal events, private client activations, and luxury brand moments.
Los Angeles, California · Rusnak Auto Group
Brooke Lippi
Digital Marketing
& Brand Strategy
Leading integrated marketing for fourteen luxury automotive brands, connecting paid media, websites, CRM, analytics, and social into one coherent strategy for the world's most exacting marques.
01
Profile
I build marketing that moves in concert. Social, paid media, landing pages, email, and the showroom floor, all speaking with one voice.
At Rusnak Auto Group, I lead digital marketing strategy across a portfolio spanning Porsche, Bentley, Rolls-Royce, Mercedes-Benz, Audi, BMW, and more. My work sits at the intersection of brand and performance: developing strategy, directing creative, governing brand consistency, and using data rather than instinct to decide what runs next.
I operate as the bridge between dealership leadership, OEM representatives, agencies, and vendors, translating business goals into campaigns and campaign results into executive-ready insight.
14
Dealership brands managed
10
Luxury & premium marques
5
Social platforms directed
1
Unified brand strategy
02
Brand Portfolio
Fourteen dealership brands. Each with its own identity, audience, and OEM standards. All held to one bar. Tap any brand for the social channels behind it.
03
Expertise
Brand Management
Owning brand consistency across fourteen dealerships while preserving each marque's distinct identity: brand voice, messaging frameworks, visual standards, social playbooks, and campaign governance.
Social & Content Strategy
Directing strategy, not just publishing, across Instagram, Facebook, TikTok, YouTube Shorts, and LinkedIn: editorial calendars, creative direction, brand storytelling, platform optimization, and executive-level performance reporting.
Digital Advertising
Partnering with advertising agencies on paid social and Google campaigns: strategy, audience targeting, offer messaging, landing page alignment, creative review, UTM governance, and optimization against real performance data.
Analytics & Attribution
Turning performance data into decisions with Google Analytics 4, campaign attribution, UTM strategy, executive dashboards, marketing ROI reporting, and benchmarking across every channel the group operates.
Website, SEO & Conversion
Managing dealership websites on Dealer Inspire and WordPress: QA, landing page reviews, conversion optimization, call tracking, form testing, tag management, and close collaboration with SEO agencies on local and service visibility.
CRM & Marketing Operations
Supporting the systems behind the marketing: CDK Elead, lead attribution and routing, PureCars integration, ADF/XML lead troubleshooting, CallRevu call tracking, and marketing automation coordination.
Events & Partnerships
Promoting luxury launch parties, unveilings, Cars & Coffee, and test drive experiences, plus creator partnerships built on authentic storytelling: outreach, negotiation, vehicle loans, deliverables, and post-event reporting.
04
Selected Work
Campaign work from inside the group: strategy, coordination, and reporting across every channel a launch touches.
Lunar New Year, Group-Wide
A culturally attuned campaign for one of the group's most important seasonal moments: concepting, creative direction, and coordinated messaging across social, landing pages, email, and in-showroom activation for Pasadena's luxury audience.
Launching INEOS Grenadier
Introducing an entirely new marque to Southern California: building the dealership's digital presence from zero, with launch content, product walkarounds, test drive events, and a brand voice true to an unconventional 4x4.
The Event Engine
A repeatable promotion system for luxury launch parties, Cars & Coffee mornings, and private client evenings: pre-event promotion, creator outreach, live social coverage, and post-event reporting that proves what worked.
05
Approach
Luxury marketing isn't louder.
It's more precise.
Strategy before content
Every post, page, and placement traces back to a documented plan: editorial calendars, campaign briefs, and brand playbooks rather than ad-hoc publishing.
Data decides
GA4, attribution, and monthly executive reporting inform what runs next. Performance analysis is the feedback loop, not an afterthought.
One voice, many marques
Consistency across the group, distinctiveness per brand. A Rolls-Royce audience and a Volvo audience should never receive the same message.
Own the whole system
From CRM lead routing to landing page QA to creator outreach, I take responsibility for the full funnel, not just the parts with my name on them.
06
Toolkit
Analytics & Data
- Google Analytics 4
- UTM Strategy
- Tealium
- Executive Dashboards
Web & Content
- Dealer Inspire
- WordPress
- Adobe Experience Manager
- Loomly
CRM & Operations
- CDK Elead
- PureCars
- CallRevu
- Fortellis
Channels
- Instagram & Facebook
- TikTok & YouTube Shorts
- Email & SMS
Open to conversations
Digital Marketing Manager.
Brand Marketing.
Integrated Strategy.
If you're building a brand that demands precision, let's talk.